Established in 2012, WayRay is a holographic augmented reality (AR) technology company headquartered in Zurich. Its holographic AR solutions for vehicles create a true augmented reality experience where virtual objects are seamlessly integrated into the real world, serving drivers and passengers alike. WayRay’s technology boasts a unique projection system that can be installed in almost any car model. In addition, its exceedingly wide field of view allows for displaying more virtual objects at a comfortable distance for drivers’ eyes. The company has offices in Switzerland, Russia, USA and China, and is now establishing a factory in Germany.
Mumtalakat’s investment was made via its co-investment programme with the Russian Direct Investment Fund.