Sherif Al Mahdy
“Opportunities don’t happen, you create them.”
Sherif Al Mahdy joined the Bahrain International Circuit (BIC) as its Senior Manger of Sporting and Championships, a position he held for six years before becoming the organisation’s Commercial Director in 2012. He has been instrumental in fuelling BIC’s growth into the leading motorsport venue it is today and is responsible for the rise of several national motorsport events such as the Chevrolet Supercars Championship Middle East, the Porsche GT3 Cup Challenge Middle East and the BIC 2000CC Challenge.
Sherif’s role in the success of the F1 Bahrain Grand Prix is unquestionable. Through his spearheading of the BIC’s yearly marketing campaign and driving ticket sales and the race weekend attendance to record numbers, he transformed the way business is done at the “home of the motorsport in the Middle East.”
Although educated in the field of pharmaceuticals, it was his passion for motorsports that made him pursue a career in this field. And despite the momentous responsibilities that comes with overseeing several high profile sporting events, Sherif continues to excel in his role with his steadfast commitment and magic touch clearly evident at each year’s race.